I found this fascinating quote today:

Social media is an extension of good public relations, but should be a company-wide approach that PR helps manage and facilitate. Exactly, you can’t have a marketing or PR strategy that is balkanized anymore. Read, tweet and learn, these guys not on board for the trend, they are executing and getting results.Tattletech, Where does Social Media belong?, Nov 2008

You should read the whole article.

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