According to Google Analytics Blog Website Optimizer now available as a standalone product and Urchin is now out of beta!

Google Website Optimizer is all grown up. Formerly a feature within Google AdWords only, this free website-testing tool is now accessible to anyone worldwide through its own website. You can now use your Google Analytics login to access Website Optimizer and test which designs, headlines, and graphics lead to the highest conversion rates on your site. Also, we’ve officially dropped the Beta label. They grow up so quickly these days. Take it for a spin!

The Website Optimizer team has also launched a product blog where you can get the latest product news, industry insights, and testing recipes straight from team members. Head over there now for more details about the launch, but not before toasting another launch….

Urchin now out of beta!

Also announced at ad:tech — Urchin Software from Google, aka Urchin 6, has graduated from Beta and is available to everyone as of today, April 16th.

For the moment, Urchin is only available in English. That will change though, so stay tuned for info on soon-to-be released international versions. Read more…